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The Vietnamese are pragmatic people but somewhat shy and reserved and public displays of affection are frowned upon. Much to the dismay of the government, the young within the main cities are starting to adopt western attitudes to displays of affections, eg. kissing, hugging and holding hands in public. They do not like to be touched by people they do not know, so a friendly slap on the back, a hand on the shoulder or any similar gesture is not acceptable and doubly so for Vietnamese women. The people have pride in their country and are quite proud of their country's achievements. They are aware their country is poor but they are striving hard to catch up to the wealth of their regional neighbours. Generally the people look to the future and do not hold on to the past. This is demonstrated by the lack of open resentment to foreigners about the past misdeeds during the American (Vietnam) war. Similar to many Asian cultures, the Vietnamese dread a "loss of face". This means public embarrassment, public exposure in the failure to do some task, pitying by others, etc. To cause a "loss of face" is also bad for the person causing it as that person has shown the poorest social etiquette possible and will be pitied for demonstrating such terrible behaviour. |
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Vietnam