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Successful
Negotiation Techniques
Published by
Businesstravelogue.com
"Information
that puts you ahead of your competition."
Successful
Negotiation Techniques
FUNDAMENTAL
RULE
Never accept a
"NO" from anyone who
hasn't the authority to
give you a
"YES".(Source
unknown: Author)
There are many
aspects of negotiation and the methods and means
do vary around the world. Nevertheless, research
of successful negotiators has revealed that there
are some common characteristics of those who have
a proven history of successful negotiation.
Summaries of proven successful modes of behaviour
used by negotiators are listed below. I have
found them to be extremely helpful and practical.
- Irritating
Behaviour of Negotiators
Successful
negotiators tend not to make claims about
offers or arguments. For example,
descriptive terms such as "generous
offer", "fair",
"reasonable", etc. are not used
when making an offer. Use of such terms
or phrases implies the opposition's offer
is "unreasonable" or "not
fair". By not using such terms, you
present a positive aspect to the
negotiations.Author's
note: It is also very
important that you do not allow any
personality clash to get in the way of
the negotiations. Always keep your mind
on the outcome you are aiming for and do
not be side tracked and do not make
personal attacks no matter how much you
want to.
-
Making Counter
Proposals
Many negotiators
tend to make a counter proposal immediately a
proposal is presented by the opposition; whereas
successful negotiators do not. By presenting a
counter proposal immediately:-
- You tend to
confuse and complicate the proposal
immediately presented to you.
- You are
perceived as presenting an argument
against the other party proposal and not
presenting a proposal.
- You do not have
a receptive opposition as they are
currently thinking about their proposal.
Consequently, it is
best to give full consideration to any proposal.
This gives time to ask questions on
clarification, conditions, etc and also allow
time to assemble your arguments against or
modification of the proposal. Questions you ask
may also help reveal their motives, boundaries
and open opportunities for you.
-
Defence and Attack
Once the
negotiation starts to become emotional
and heated, there is an increasing
defending and attacking stances taken by
both sides leading to irrational
arguments and self destruction of the
negotiations. Skilled negotiators will
attack, but they will give not warning
and they will attack hard when they do.
They then move on.Summary: "Be
nice, be provocable, be forgiving."
Source
of this expression is unknown: Author.
In other words, if
provoked, respond in a balance manner,
then forget it, do not hold grudges and
move on. For example, if the opposition
does not deliver something on time, let
them know you are upset, respond in a
similar manner by delaying your supply of
data. Once delivery has been made, meet
your requirements and move on.
- Arguing your Position
The old adage,
the more reasons the better the argument
is not followed by skilled negotiators.
They tend to use few reasons (the average
is less than two) when presenting their
arguments. The advantage being it
provides less opportunity to undermine
your position. The opposition will pick
on the weakest point and hammer away at
that, so the fewer reasons, the fewer
opportunities to find a weak point to
attack. A skilled negotiator only adds
more reasons if the existing ones are
being shot down.
-
Warning about
Behaviour
Skilled negotiators
will be polite and civil and give warning about
forthcoming changes in their behaviour, ie.
moving from a listening mode to a questioning
mode. For example, they may say. "Do you
mind if I ask a question?" and then they ask
their question. This tactic has a number of
advantages for you:-
- By warning
about a change in your behaviour, you
force a response.
- It slows the
negotiation and gives you time to collect
your thoughts while they respond to you.
- It introduces a
formality to the negotiation helping to
keep it on a rational level.
- Importantly, it
reduces any ambiguity.
-
Disagreeing with
your opposition.
Unlike the
general mode of disagreeing where you
disagree and then present arguments to
justify the stance taken, a skilled
negotiator reverses the process. Firstly,
the arguments are presented to the
opposition. This allows the reasons
against to be considered in a neutral
environment. It also has a further
advantage of allowing the opposition to
consider the argument and accept it
without a loss of face. Author's
note: This would appear to be
a very useful tactic especially in those
societies where a loss of face would
likely condemn the negotiation process to
failure.
-
Understanding and
Summarising
In order to
minimise ambiguity and misunderstanding a
skilled negotiator will test the
understanding of what has been agreed to
or proposed. For example, asking
"So, I understand you are
saying
". Thus by asking the
opposition to restate their position, it
helps to clarify the issues. Furthermore,
by also summarising the current level of
agreement or understanding, it further
reduces opportunities for ambiguities and
misunderstandings.Author's
note: It is quite important
that you maintain good notes on the
progress of the negotiations. Both to
keep an accurate record of the
opposition's arguments, proposals, etc
but also to keep a separate record of
what has been agreed to. It is also
helpful to copy a list of what has been
agreed to the opposition at the end of
each session. This is a great help in
overcoming future misunderstandings.
-
Implementation
Whereas an
average negotiator will tend to move on
once agreement has been achieved on a
point, a skilled negotiator will also
clarify how the implementation will be
achieved before moving on, something
which poor negotiators neglect as they
try to rush to a conclusion. Sorting out
implementation issues overcomes the
potential for the matter and associated
issues to later disrupt the conclusion of
the negotiations or cause problems much
later possibly resulting in
re-negotiations.Author's note:
This is particularly important when you
are dealing with cultures or people that
are quite risk adverse. Resolving
implementation, helps reveal areas of
risk and makes you determine how you will
manage them and will often raise your
status in the eyes of the opposition.
-
Information
Seeking.
Compared to an
average negotiator, skilled negotiators sought
more than twice the amount of information during
discussions than an average negotiator. It was
considered that this had a number of advantages:-
- There was
potentially more information that could
be used in the bargaining process.
- By asking
questions, you attain greater control
over the negotiations.
- Questions were
more acceptable than direct disagreement.
- Answering
questions does occupy the time of the
opposition that would otherwise be spent
on answering your arguments and thinking
about their arguments.
- Whilst
answering your questions, it can provide
you with a break to assemble your
thoughts and arguments.
- Reveal what you
Feel.
Contrary to what
many people would think, research has shown that
skilled negotiators revealed their feelings more
often than average negotiators. Whether the
feelings expressed are true or not, research has
shown that expressing your feeling, eg. "I
would like to believe what you have told me, but
I am uneasy with it. Can you help be resolve this
dilemma?" gave some feeling of security and
made the interaction more explicit.
Businesstravelogue.com
hopes these recommendations will make your next
negotiation more productive and successful. We
welcome any comments and feedback on our reports.
admin@businesstravelogue.com
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